Our Story

Built to help brands grow qualified traffic

We help brands turn SEO, content, PR, and authority building into a stronger growth channel across Google Search, ChatGPT, and AI discovery.

Our Story

Our Story

Top Rank was founded by Roger Yin in Vancouver, Canada β€” a city at the intersection of North American tech culture and the Chinese business diaspora. After years of running SEO campaigns for both Silicon Valley SaaS companies and Chinese brands expanding globally, Roger saw a gap: most agencies lacked the bilingual expertise and cross-cultural marketing knowledge needed to truly succeed in both markets.

Today, Top Rank serves two primary audiences: Chinese companies going global who need English-language SEO that actually converts Western customers, and Silicon Valley SaaS/AI companies that need to dominate competitive search landscapes at scale. Our bilingual team bridges these worlds β€” combining technical SEO rigor with deep content strategy and cultural fluency.

Operating thesis
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Revenue Over Rankings

Rankings are a means to an end. We optimize for business outcomes β€” pipeline, revenue, and growth.

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Data-Driven Decisions

Every recommendation is backed by data. We test, measure, and iterate until we find what works.

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Radical Transparency

No black boxes. You'll always know what we're doing and why, with full visibility into our work.

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Execution Speed

SEO moves fast. We don't just strategize β€” we execute quickly and adapt faster than the competition.

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Global Mindset

We understand both Western and Asian search landscapes, giving our clients an unfair advantage in global markets.

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Compounding Growth

We build SEO systems designed to compound β€” delivering more results over time, not one-time spikes.

Founder

Roger Yin

Founder & CEO

Roger is a seasoned SEO strategist with over 10 years of experience scaling organic growth for global brands. Based in Vancouver, he brings a unique perspective that bridges North American SEO best practices with a deep understanding of Chinese business culture and the challenges of cross-border expansion. Roger leads Top Rank's strategy and client success, personally overseeing campaigns for the agency's key accounts.

10+ years in SEO & digital marketing
Bilingual (English & Mandarin)
Former growth lead at multiple SaaS companies
Helped 50+ brands achieve top search rankings
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Ready to grow through Google and AI search?

We help brands build a stronger growth channel through SEO, content, PR, and authority building.